MAHATTA Coffee Shop by Amjad Battal
MAHATTA | Coffee Shop Brand Identity
Arrebolá is the new rosé wine created for Bodegas Martínez Paiva, a family winery located in Extremadura, Spain. The project involved the creation of a complete brand universe, from strategy and naming to the final packaging design.
Every Half Coffee Roasters briefed a packaging system redesign*: A brand that needed to read louder than its own SKU names, scale across a growing range of origins and roasts, and stand out at thumbnail size on shelves dominated by all-over-the-World specialty coffee. The guardrail was clear: distinctly Vietnamese culture, without falling into cliché.
What stands out here is the category borrowing. The tube shape, the aluminum cap, the pedestal base: these are all cues lifted from fragrance packaging, not skincare. That choice does real work. It repositions a fairly utilitarian product, hand cream, as something with the same ritual weight as a scent you’d choose deliberately each morning.
“欢许” (To Meetus) is an incense and aromatherapy brand that draws its identity from the poetic imagery of lotus flowers and rippling water.
Cake Social is a custom cake brand created for birthdays, weddings, and celebrations of every kind. Built around the idea that every cake should feel like the centerpiece of an occasion, the brand transforms moments of celebration into a visual experience that extends beyond the cake itself.
Knitelli is a pasta packaging concept based on the visual convergence of two activities associated with craftsmanship, attention to detail, and home comfort: pasta making and knitting. The project is built around the idea of transforming the shape of pasta into a decorative element that resembles the pattern of a knitted sweater. The graphic system …
AVAZUL was born from the pursuit of a purer way to express tequila. A bottle conceived as an architectural object, where every plane, edge, and reflection was designed to capture light with the same precision that time transforms agave.