store design

Boucheron store

We’ve always wondered why storied jewellery house Boucheron isn’t as well represented in leading shopping destinations in Southeast Asia as other leading jewellers, but all of a sudden, it’s stepping up and making its mark. We’re talking the Paris-based company’s newest outpost in the region, and its second after Singapore. Boucheron has made its entrance …

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FREITAG POP-UP STORE LUCERNE

Lucerne’s got a one-of-a-kind vibe of its own. And now, as if the Chapel Bridge, Mount Pilatus and Lake Lucerne weren’t enough, it boasts a good 1500 road-tested, popular one-off bags. On June 13, Zurich-based bag makers FREITAG opened a pop-up store at the Bourbaki culture center.

A showcase with HIMACS to celebrate the exclusive fragrances of Maison Goutal

Famous for its timeless fragrances and delicate creations, Maison Goutal offers the true art of ‘perfuming’, with chic and unique creations to accompany every moment of life. For the renovation of its boutique at Place Saint-Sulpice in Paris, it called on the Apanache (design) and TAOS (production) agencies, which specialise in retail and merchandising in …

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Casablanca store

In a major upgrade of its operations, Casablanca has recently inaugurated its first retail space at home base Paris. The fashion brand, founded only in 2019 by Charaf Tajer, has since gone leaps and bounds, garnering leading stockist across the planet with its fun-infused, luxed-up leisurewear styles. The Casablanca flagship store occupies no less than …

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