Following the opening of an art-themed beauty salon a few years ago, SEKTA owner Spartak Kitakosyan has inaugurated one which thrives on technology. We’re guessing Moscow‘s beauty salon scene is highly competitive, and SEKTA resorts to design-led concepts to raise its profile and appeal to a young and savvy demographic. The new salon, aptly dubbed SEKTA x Tech, occupies a unit on the ground floor of an upscale residential structure built in 1909 by architect Vladimir Shervud (1867-1930). For the interior design, SEKTA tapped architect and designer Gleb Kirenkov of local design practice NDA Design Studio, who created a setting that’s in stark contrast with the building’s red brick façade. Unsurprisingly, the chosen aesthetic is a bold exploration of symbolism, tactile materials, and emotional perception, and aiming to go beyond standard solutions in the beauty industry.
The new SEKTA salon measures 160 sqm. (1,7ss sq.ft.), and is conceived as a ‘temple of inner beauty’, albeit a highly mystical one. As such, the interior is entirely cloaked in a black hue. A concise palette of subdued materials, such as stainless steel: sheet metal, pipes, and composite panels, creates a variety of Spartan, slightly futuristic settings which effortlessly accommodate the clients’ many needs requirements. Upon entering the premises, before facing a robust reception desk, which playfully takes cues from the Harkonnen house in the Dune movie blockbuster and crafted by LEO loft, clients are flanked left and right by benches and stools by local creative workshop Stemi Custom. The striking furnishings pair stainless steel with seating crafted from pyramid-shaped acoustic foam.
The workstations are equipped with stainless steel footrests and pedestals, but also come with wireless chargers and tablets. The laboratory and washing area are similarly utilitarian and have steel-effect finishes. The portal to the client restroom is inspired by artist Arnold Böcklin’s ominous painting Isle of the Dead and as an homage to painter Hans Ruedi Giger, transforms the entrance into a monolithic grotto. The premises also feature custom-made design in the form of an open shelving unit with trapezoidal shelves, metal niches with the SEKTA logo, and engraving referencing the brand’s in-house production. The SEKTA salon offers a wide variety of services to women and men, including hair cutting, hair colouring, hair styling, and beard and moustache modelling. © superfuture
Designed by NDA Design Studio
Images © NDA Design Studio
Photography: Dmitry Suvorov
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