Since its inception in 1975, BESTSELLER has fully outgrown its rural Danish roots, morphing into a multi-brand fashion company with a large portfolio of affordable fashion brands that serve a young demographic in all corners of the globe. For almost each of these brands dedicated retail spaces have sprung up, dominating many a high street, also on home turf. Recently, BESTSELLER significantly upped the ante right there, entering the retail arena of Copenhagen, the largest of its home country Denmark, with a branded BESTSELLER flagship store. The very first of its kind, it’s needless to say that this flagship store also comes with an exceptional location—a landmark building erected in 1899, situated smack in the city’s historic centre.
Given its historic importance, the ornate façade has been retained, while during a lengthy and elaborate redevelopment, a bold new concrete framework has been added by Danish practice DesignGroup Architects. The interior design, however, has been created by local design practice damgoodpeople, and seamlessly adapts to this austere backdrop. The BESTSELLER store occupies the building’s ground floor and mezzanine level, while the upper floors are designated as office space. Inspired by the architectural lines, the store’s circular configuration is organised around a large concrete column, and this is also reflected in the curves and shapes of the custom furniture. Positioned along the outermost circular axis, a counter is anchored by two solid walls, carefully wrapped in marble tiles. In collaboration with Italian brand Vaselli, the tiles come in a Sfumato pattern.
And speaking of materials, the palette may be understated, but oozes a well-balanced, restrained abundance, pairing opulent Italian marble, light untreated timber, and stainless steel. While there’s understatement galore, the premises also feature artistic accents which further elevate both the spatial and shopping experience. We’re talking a large steel art piece with a distorted mirrored surface and motifs by Danish artist Erik A. Frandsen set within the marble surfaces of the ground floor fitting room area. Providing more visual drama, in tandem with the aforementioned concrete column, is a swirling spiral staircase which goes up to the mezzanine. Here, below a fan-shaped concrete coffered ceiling, a mixture of oak furnishings, concrete pieces and steel Shaker-inspired rack system dot the floor. The new BESTSELLER flagship store stocks a curated range of items from brands in its varied portfolio. © superfuture
Designed by damgoodpeople
Images © damgoodpeople
Photography: Simon Baungård
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