As a global luxury brand, Louis Vuitton has made a very, very late entry in both fragrances and beauty, but now that it has – we’re talking cosmetics as the brand’s first fragrances were launched in 2016 – the La Beauté Louis Vuitton range has obviously been introduced with a big bang. Oh, and a pop-up store. Created by make-up maven extraordinaire and longtime collaborator Pat McGrath, the lipstick, lip balm and eyeshadow range has been making waves, first and foremost because of the hefty price tag which far exceeds the level of offerings by peers in fashion’s upper echelon. But let’s first focus on the ephemeral retail space which can be found in New York City. The location on Prince Street in SoHo has regularly hosted Louis Vuitton pop-up stores, and for this occasion, the space has seen yet another dramatic transformation.
Inspired by the merchandise, the slightly futuristic setting of the La Beauté Louis Vuitton pop-up store, which has been designed in-house, is infused with a seductive red hue, captured largely by curved wall panels and carpeting. At the very centre of the ephemeral retail space, shoppers find a Monogram flower-shaped makeup display presenting the full La Beauté Louis Vuitton collection, comprising no less than 55 LV Rouge lipsticks, ten LV Baume lip balms, and eight LV Ombres eyeshadow palettes. But that’s not all. A nifty Virtual Try-on Room enables shoppers to digitally experiment with the merchandise, while in the Make-Up Consultation Room, professional make-up artists offer beauty tricks while being seated in Danish designer Verner Panton‘s sleek Cone chairs (open until the end of the year). © superfuture
Images © Louis Vuitton
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