Tide – An Immersive Brand Led Workspace

A Changing Tide

Tide is the go-to bank for independent business owners. As they expanded globally, they needed each new office to feel truly “Tide-y.” Motive helped define their Global Workplace Brand Standards to ensure consistency while reflecting local character.

For their new London HQ, Tide wanted a space that was a benefit, not an obligation. Working with AIS, Motive designed it to feel more like a members club than a fintech office.

Guided by their values of One Team, Members First, and Data Driven, the space includes a “Welcome Hug” entrance using member-made bank cards, AI-generated layouts that encourage chance encounters, playful social zones, a Kudos wall for celebrating talents, and pet-friendly features.

Sustainability was also central, with reclaimed materials and custom waste signage. The result is a homely yet sophisticated space that supports collaboration and celebrates entrepreneurial spirit.