Harvard Art Museums Tested Out Using Generative AI to Animate 18th-Century Painting as Part of Marketing Campaign
A screenshot from the beginning of the Open Call episode showing François Boucher’s Jeanne-Antoinette Poisson, Marquise de Pompadour (1750) being animated via AI. Via Open Call, Harvard Business Review The Harvard Art Museums, a consortium of three institutions in Cambridge, Massachusetts, tested out a marketing campaign aimed at increasing visitor engagement and membership that makes …










