Viva La Vika x CHOUX store by Elena Lokastova
Both Viva La Vika, a jewellery brand, and womenswear brand CHOUX are run by Ukrainian-born entrepreneur Viktoria Moldavskaya. The two brands are known for their striking design-led boutiques which have upped their branding, and consequently, boosted their respective profiles. Since a few months, a combined retail space has opened its doors in the leafy Petrogradskiy …