graylabelled®
Visual identity | Packaging design
graylabelled® was born to make modern perfumery more honest and precise. We work directly with tier-one fragrance manufacturers—the same partners behind many designer houses—to create signature-quality compositions without inflated markups.
We removed what doesn’t add value middlemen and heavy advertising and reinvested in R&D: material provenance, formula clarity, diffusion, and long-wear performance. Proudly sourced, precisely developed.
The challenge was to balance restraint and desire: a brand that feels premium yet unembellished. Our solution is a calm, monochrome identity where the label becomes the logo—a discreet lowercase wordmark, refined small-caps scent names, and a tactile matte-black cube with a clean close. Subtle metallic touches and quiet deboss details complete the experience.
The name Graylabelled captures the attitude: gray for deliberate neutrality; labelled for transparency.
Result: disciplined luxury that lets the fragrance speak—on shelf and on screen.
Designed by Sedjem
Creative Director: Ahmed Hany Eliwa
Via
