ITS Informov’s Stone offices in São Paulo seamlessly blends innovative design with brand immersion, creating a dynamic and stimulating workspace that reflects the diverse market interactions of Brazilian fintech entrepreneurs.
Stone is a Brazilian fintech with an ecosystem of integrated solutions for small and medium-sized entrepreneurs, offering payment, banking, and software products and technologies to empower businesses.
The new workspace was designed to offer the company’s employees and partners a relaxed, stimulating environment, with a strong brand essence reflected throughout.
The architectural proposal, along with Stone’s branding team, was to themed the floors and spaces, establishing references to the main points of sale where the company’s products are used, offering office users an immersion into the world of customers.
This way, not limited to shopping malls, markets, or physical stores, the sales spaces of small urban agents operating individually on the beach, in parks, and at street markets were also included.
The building in question, with its lack of right angles, favored a path-like layout, where delimited circulation paths lead through often scenic spaces designed to enchant and promote encounters.
The approximately 7,000m² project is spread across seven floors of a multi-purpose building on one of São Paulo’s main business thoroughfares. ITS Informov was hired on a turnkey basis, responsible for all design and construction, as well as the office’s implementation.
Design: Its Informov
Architects: Marlon Alvarenga, Rafaela Justo, Devson Lisboa
Photography: Mauricio Moreno
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