At Karbon, we believe that every brand has a voice and every detail tells a story. As a multidisciplinary design studio, we craft identities that merge strategy with aesthetics, shaping spaces, products, and experiences that resonate deeply with their audience.
With Soida, we set out to create more than just packaging design for candles, we built a holistic brand experience. Made with natural soy wax, free from harmful chemicals and rooted in respect for nature, Soida combines sustainability with design. Each candle is paired with our custom-designed holders, forming a seamless unity between fragrance, light, and object.
Our visual and packaging world reflects the essence of Soida: pure, minimal, and intentional. The colors are not loud, but vivid enough to energize any space. The design invites you to pause and enjoy the subtle dance of light on wax—an experience of warmth, simplicity, and beauty.
Soida is a brand for those who appreciate the quiet elegance of well-designed objects and the joy of surrounding themselves with thoughtful details.
Designed by Karbon Architecture + Design Agency
Art Director: Burcu Salıcı
Art Director: Kubra Bayrakdar
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