The Incu retail empire, a popular refuge for a young and discerning demographic Down Under, continues to evolve, and the latest store to open is entirely dedicated to women’s footwear and accessories. Situated at The Galeries, a multi-storey shopping centre in the Town Hall neighbourhood, the premises previously housed the retailer’s women’s store, and sees a revamped interior design by local design practices Akin Atelier and MarieToul. Although the store configuration has been largely retained, specific elements have been redesigned to further elevate the shopping experience and to better showcase the selection of brands. Custom cabinetry display new products, enabling a 360 view of all the coveted offerings. Additionally, the retail concept aims to create a personalised experience for the local market, and one that’s truly unique and reminiscent of the Australian lifestyle. The new Incu store carries a tightly curated range of merchandise, including footwear and accessories by Acne Studios, Coperni and Marni, homewares of Baina and Maison Balzac, beauty products by from Lesse and 19-69, and jewellery pieces from Sophie Bille Brahe and Tom Wood.
Designed by Akin Atelier and MarieToul
Images © Incu
Photography: Terence Chin