Biotix is a postbiotic product created to introduce a new approach to gut health.
The visual identity was designed to let the science behind postbiotics take the lead. Circular forms were chosen as the core visual element, referencing the active compounds created through fermentation.
Biotix is developed around plant-based postbiotics, with insights drawn from airag and fermentation science to support gut and immune health. Three distinct colors are used to differentiate the product range, each connected to a specific ingredient profile. Every element was kept intentional, allowing the product to communicate through structure rather than decoration.
Designed by Desember Design Studio
Via
