Self/Love — a story of self-care.
Every shower is more than just cleansing — it’s a ritual of calm, silence, and gentle care for yourself. These quiet, intimate moments belong only to us — when the world fades, and we reconnect with our inner rhythm, feeling purity, lightness, and harmony.
This concept draws inspiration from that fragile intimacy. The packaging becomes a metaphorical glass — a soft, translucent screen that hides a personal story behind it. Through fogged surfaces, blurred silhouettes, and tiny drops of water, we sense presence without exposure, intimacy without directness.
The design balances openness and mystery, embodying the feeling of self-connection. Minimalism, clean geometry, and soft tones create a visual language of calm. Delicate textures and gentle contrasts mimic the look and feel of steamed glass — quiet, tactile, and sensual.
A rectangular jar with a refined logo, light typography, and subtle color coding for each SKU conveys purity and unity. Every detail is carefully considered to express emotional warmth and visual serenity.
Self/Love is not just a packaging design — it’s a reflection of inner peace and tenderness.
A visual metaphor for the private space we create in moments of care, where beauty is born not from perfection, but from presence — from the simple, loving act of being with yourself.
Designed by Viktoryia Potapenko
Via
