The project focused on creating a non-alcoholic tequila brand, offering a sophisticated and authentic experience for conscious consumers, without compromising on quality or the rich tequila tradition, through an innovative artisanal process.
‘Wildstreak’ celebrates the maverick that is Peter Drayton. Though a 5th generation descendant of the famed Hunter Valley Drayton wine family, Peter has forged his own independent way, embodying the audacious spirit and adventurous vision of his very early pioneering forefathers.
The Judinström brand was created from scratch with the aim of entering the beer market in Canada and elevating the status of a local brewery from Montreal. Additionally, the goal was to cultivate a specific beer consumption culture and introduce consumers to different beer styles.
